The Witch

Women who refuse obedience are often given a name: witch.

But the truth is simple: the witch has always been — and still is — a woman who does not fit into boxes.

MAЯIA BЯUЖA is a woman who decided to wear her own indiscipline and be happy.

Born in the countryside of São Paulo, Brazil, Maria Bruxa emerged from a house full of women, art, laughter, desire and transformation.

Created by artist Paula Dall’Olio Pioli, alongside her daughters Pietra, Olivia and Beatriz, and her granddaughter Maria Flor, the brand was born at Casa da Bruxa — a house that is an art gallery and also a feminist collective, one that defends human diversity and celebrates life with joy as a way of existing.

Maria Bruxa is not only a brand.

It is a way of manifesting life,
transfiguring bodies
and recreating love.